Ad Astra
During the summer of 2024 I worked as a Marketing Intern for Ad Astra Information Systems in Overland Park, KS. During my 8 week internship, I assisted the marketing team in all areas of marketing, including creating campaigns within their customer engagement platform, updating the company website on HubSpot, creating social media graphics, and more. Following my internship, I have continued to support the team remotely in the Marketing Coordinator position continuing the same work.
Social Media Graphics
Throughout the summer I had the opportunity to create graphics for Ad Astra’s social media accounts. Below is an example of two graphics I made that got posted on Ad Astra’s LinkedIn account with over 6,000 followers.
The Space Station
The Space Station is Ad Astra’s customer engagement platform, programmed through Influitive. Throughout the summer, I had the opportunity to create campaigns keeping over 1,000 customers engaged & informed about Ad Astra and other topics within the field of higher education.
Aspire Channel
The first group of campaigns I got to work on was for Ad Astra’s annual conference, ASPIRE. I worked closely with Ad Astra’s Customer Advocacy Marketing Manager to brainstorm different ideas to engage and inform customers of the event. The ASPIRE channel contained various topics such as promotion of event registration, event schedule, and takeaways from attending ASPIRE.
Pictured are two example campaigns from this channel, as well as my schedule when planning content for the campaigns.
OLYMPICS Channel
The second group of campaigns I got to work on was a fun channel, for the Summer Olympics. This channel was solely to provide the customers with fun activities. In this channel, I included a variety of challenges, including things to do in Paris, “The Office” Olympics, Olympics Trivia, and more. The channel ended with a closing ceremony, asking for customer feedback on the different campaigns.
HubSpot Landing Pages
My biggest project throughout the summer included doing work within Ad Astra’s company website, through the platform HubSpot. During this project, I created over 20 new landing pages used as customer resources. Pictured is an example of what the completed work looks like. In my current position as Marketing Coordinator, I have been continuing this project.
