K-State Panhellenic
In 2024 I served as the Vice President of Public Relations for the Kansas State Panhellenic Council. Throughout my term, I focused on rebranding all social media accounts and increased audience reach by creating engaging and trending content for followers.
Preview of the feed!
the goals
Give equal representation for all Panhellenic chapters at Kansas State
Increase reach to new accounts
Increase number of followers & post engagement
Increase number of potential new members signed up for formal recruitment from both paid ads and organic social posts
the process
Share testimonials of women from all Panhellenic chapters at Kansas State
Create informational guides for potential new members about recruitment, Manhattan/Kansas State, college life, etc
Create fun and engaging videos that highlight the Panhellenic community & events that we host
the results
Increased the follower count by 120%
Expanded accounts reached by 57k
Created videos with over 18k views
Successfully engaged 3,000 accounts out of over 5,000 followers
